For all of you contact wearers out there you may have noticed the most recent updete of Bausch and Lomb's "ReNu." . I was reading some reviews posted on theDieline.com and I was not the only one impressed. There were people posting that they were going to change their present solution, to ReNu. Sounds like a success to me.
The most obvious change to the design is their bottle. The transparent bottle tends to make the solution more refreshing. I feel being able to see the clean liquid is a major improvement over the everyday opaque white bottle.
The change of the ReNu logo is also very appealing. The break in the name looks appealing especially the way the they emphasized the justified left alignment. Clean, Clear, and Simple.